If you are running a web business and haven’t been hiding under a rock, you’ve undoubtedly heard of Google’s Penguin update. Google has started checking the backlinks pointing to your site for quality, and you get penalized every time it finds a link pointing to you that is not good quality.
It’s got the entire Internet world in panic, and rightly so.
Experiences like these are all over the Internet. The problem is, there’s no way to know if you’ve got the Penguin penalty on your website. Google doesn’t tell you, there’s no status change, but there are some very important signs.
If you see any of these signs on your website, you have got the Penguin problem.
Got any of the above issues and wondering what you did to deserve this? I don’t blame you… Almost every website owner I know who has got these symptoms is absolutely clueless about what’s happening.
The Penguin update from Google keeps a strict eye on all the websites which are linking to you, and if any of these websites are low-quality, your rankings are lowered.
Isn’t this terrible! You are being penalized for something that you absolutely don’t have any control over. If some bad quality website like link-farms, stat websites, ad-pages, link directories, article directories, forums or blogs link to you… You have to suffer the consequences!
It’s like a poison injection. You get it once and then you can never re-emerge. Week after week your rankings are lowered and you get lesser and lesser traffic no matter how much you do.
But here’s the silver lining!
Identify the bad backlinks, and disavow them.
Yes, if you can identify which backlinks are bad, you can create a Google Disavow file, submit it to Google and Google will remove the impact of those backlinks from your rankings. Your overall rankings will improve rapidly.
In fact you should be disavowing bad backlinks even if you don’t feel there’s a Penguin penalty on your website. This is recommended by Google itself. Watch this video by Matt Cutts, who heads the Webspam team at Google.
That’s right, disavowing bad links helps everybody. Even if you feel that your site is strong and you are getting good growth, disavowing bad links can accelerate it.
That brings us to a fresh, and a bigger problem.
Backlinks research is a long and time-consuming, and SEO analysts who specialize in this typically charge thousands of dollars to go through all your backlinks, doing a lot of manual analysis to find out the backlinks that don’t fit the bill and disavowing them.
Even if you made that expensive choice once and got your bad backlinks removed, you will have to do it over and over because new backlinks to your site are created all the time whether you want it or not.
Too many of these links are bad quality. Links from automated directories, syndicated content websites, link-farms etc. You have absolutely no control over them.
As a fellow website owner who runs websites that gets tens of thousands of visitors every day, I have been working hard on this problem. I’ve spent hours and hours analyzing and reading up everything that I could find about Penguin, and applying it on my own websites.
In the process I designed small tools and utilities that I used to perform my own analysis. I got have got some spectacular results… Just look at the traffic on my websites.
Finally, I brought all the utilities together and created an automated software called Penguin Recovery Jeet which analyzes nearly 20 different parameters to find which backlinks are bad and destroy a website’s ranking. My unique system checks both domain and webpage respectability to give you a conclusive verdict on bad backlinks.
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