MarketingSherpa’s The 2009 Email Marketing Benchmark Guide
- 205 Charts, 66 Tables and Images
- 8 Eyetracking Heatmaps
- Research from 1,763 real-life marketers
- 6 new Special Reports including 12 Point Plan to Increase Email Performance
- 8 New “Notes from the Field” Case Studies
What makes this year’s edition so relevant is that it offers practical answers to tough questions. When it’s budget time you need to know how to get customers and keep them and you need to show whether your response rates are comparable to others.
Plus since email is growing internationally, a new Special Section tells you what you need to know about different countries’ regulations and what works in those countries.
Email is read, and the 2009 Email Marketing Benchmark Guide will provide you with insight on how consumers are viewing emails, how they perceive email and with 8 new eyetracking heatmaps you’ll find out how they “see” your emails.
And if you are looking for inspiration or exciting ways that marketers have succeeded in their email marketing, we offer special 8 “Notes From The Field” Case Studies.
(If you’re doing email marketing, this is a fantastic ebook. Not junk tips but proper research on email user habits etc. Really worth a read if you have the time – koshiro)
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