Trillion Dollar Mom$

Marketing to a New Generation of Mothers







Amazon.Com Review:



This book is brilliant. If you’re in any type of business,

you’ve got to understand what your customers want. And

since women make 80% of the major purchasing decisions,

you need to think about what your company can do to meet

women’s needs. Especially savvy mom shoppers. Their

pocketbooks represent a $1.7 trillion market.



How can you think like a mom if you’re not a mom? You

can’t, unless you’re willing to research.



That’s where Bailey and Ulman’s book comes in. They’ve

done all the work for you. From cover to cover, you’ll

read hundreds of case studies and research examples

that prove the authors’ expertise in the field of

marketing to mothers.



What’s the one thing that moms really want? Read the

book. If your product can meet that need, you’ll more

likely win her over. How has technology changed the

shopping experience for moms? The authors won’t just

tell you — they’ll SHOW you through detailed case

studies.



Bailey and Ulman will also share their views on why

certain products do well in the mom market and why

others fail. They describe several successful

marketing campaigns, as well as some doozies.

For example, Ziplock bags realized what a struggle

it is for moms to pack up snacks for their kids

when they’re on the go, and they designed a

marketing strategy to show mothers they understood.

It’s like the authors say, “If you want to think

like a mom, you have to walk in her shoes.”



The biggest take-away I got from the book is that

mothers today value information more than any other

time period. The average mom reads 4.1 magazines a

month, so this is where we’re getting a lot of

information. Products that meet women’s needs

for information will have the best advantage in

the marketplace. And this increases the value of

good public relations over traditional advertising.



Sales Page:

Code:

http://www.trilliondollarmoms.com/trillionindex.html

Download From MediaFire:

Code:

http://www.mediafire.com/?2yu3mtwib1m

– OR –



Download From RapidSpread:

Code:

http://www.rapidspread.com/file.jsp?id=cnmv3hs7xf

Merry Wiz-Mas!