Trillion Dollar Mom$
Marketing to a New Generation of Mothers
Amazon.Com Review:
This book is brilliant. If you’re in any type of business,
you’ve got to understand what your customers want. And
since women make 80% of the major purchasing decisions,
you need to think about what your company can do to meet
women’s needs. Especially savvy mom shoppers. Their
pocketbooks represent a $1.7 trillion market.
How can you think like a mom if you’re not a mom? You
can’t, unless you’re willing to research.
That’s where Bailey and Ulman’s book comes in. They’ve
done all the work for you. From cover to cover, you’ll
read hundreds of case studies and research examples
that prove the authors’ expertise in the field of
marketing to mothers.
What’s the one thing that moms really want? Read the
book. If your product can meet that need, you’ll more
likely win her over. How has technology changed the
shopping experience for moms? The authors won’t just
tell you — they’ll SHOW you through detailed case
studies.
Bailey and Ulman will also share their views on why
certain products do well in the mom market and why
others fail. They describe several successful
marketing campaigns, as well as some doozies.
For example, Ziplock bags realized what a struggle
it is for moms to pack up snacks for their kids
when they’re on the go, and they designed a
marketing strategy to show mothers they understood.
It’s like the authors say, “If you want to think
like a mom, you have to walk in her shoes.”
The biggest take-away I got from the book is that
mothers today value information more than any other
time period. The average mom reads 4.1 magazines a
month, so this is where we’re getting a lot of
information. Products that meet women’s needs
for information will have the best advantage in
the marketplace. And this increases the value of
good public relations over traditional advertising.
Sales Page:
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