Not as big a find as Michael Cheney’s latest recycling of a gigabyte of IM leftovers, but a good read anyway.

Plank goes through his experience with ‘guru-issued’ cliches like “YOU MUST SPLIT-TEST EVERYTHING!!” and ‘THE MONEY IS IN THE LIST!!!”; you know, the stuff that Cheney, Kern, and every other clown who charges over $1000 for a product teaches to the new or weak-minded.

Code:

http://www.robertplank.com/download/imcliches.zip

It’s offered on his website if you post a comment or opt-in or some such.

We don’t need no steenking opt-ins HERE! :sombrero:

Thanks are always welcome; flames are ignored or extinguished.