Here’s What Happened on Day One



Session 1.



Revealed The Half Truths and Blatant Lies About Making Money as a freelance Copywriter



Why Reading LESS About the skill of Copywriting Will Give You Skills



The Reason You Must Ignore Most 21st Century Copywriters



The Laziest, Quickest, Easiest Ways To Earn Huge Amounts Writing Words



Revealed: The Exact Tools For Mega-Copywriting



Why Less Clients Means More Profits!



Exploding The Myths Surrounding Copywriting



21st Century Age Old Secrets Of Response Copy



Why You Need To Know What People Think



Why You MUST KNOW What People Believe



Why You Need To Know No one Cares



The Subtleties behind …



Snapshot Copy … THE MUST KNOW technique for 21st century!



Trash Copy … a key to readership!



Story Copy … feeding the human condition.



Selfish Copy … how to understand it.



Human Copy … why you cannot change people.



Futurism Copy … essential for all copywriters!



The Finer Detail Behind Attention Grabbing Headlines

Headline Examples and Why Detail Works



Why People Respond And What They Really See In Copy



Why You Must Prove It In Your Copy



Driving Home Your Benefit Factor



How You Have To Tell Them What To Do



Examples of Real $200,000 adverts



The Decades Old Headline System For The Modern Age



Why People Only Buy Solutions



Why You Must Avoid Certain Exclusion Words



Why News Sells Like Crazy



Stuff Copywriters … THE CLICHÃ? is King, Here’s the Proof!



Words That Make People Cry Sell



Why The Brand Name MUST BE In The Headline



How To Avoid Hucksterism’s  



Writing Headlines Live In The Class



How To Write a DVD Player Example



How To Write a Back pain Product Headline



How To Write a Funky Car Headline



How To Write a Stop Smoking Headline



How To Learn From 100 Year Old Headlines



and …



My Own Personal BODY COPY Formula for Success



What You Must Avoid In The Body



What You SHOULD Add Into Your Headlines



Why Short Paragraphs Are Essential



How Long Should Your Copy Be



How To Make The Body Copy Flow By Removing One Single Word



The Subtleties of Words



Connecting Paragraphs … How To Do It!



Mouth Watering Offerings … Actual Examples



How To Make a Car Offer Truly Irresistible With a Higher Price!



How To Create Exciting Offers With Boring Products



And So Much More You’ll Love To Learn From!



DAY TWO:



The second day of the MasterClass began with …



My Life and Observations In Copywriting And How You Can Benefit Financially From The Successes and Failiures I Have Seen.



In this session you’ll learn stuff like …



How I Made THIRTY GRAND In 60 Minutes (and how you can easily copy this)



The Easy Way To Get a Client To Happily Write You a Cheque For $50,000



How To Get New Clients To Pay You $5,000 For a Single Day Consulting (and even getting them to buy you dinner on their tab!)



How To Turn Your Email Into A Cash Machine (real example of how one email pulled in nearly $20,000 in less than 10 minutes and how you can copy it)



How To Make SIX FIGURES From One Joint Venture



How To Create Passive Incomes From Copy You Wrote An Age Ago!

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