SEO: Search Engine Optimization Bible



This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic

One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources

Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others

Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more



From the Back Cover

Increase your web traffic with better search results

Wonder how some companies pop up high in search engine rankings? It’s all about search appeal. Master the strategies, techniques, and shortcuts in this detailed SEO guide and you can improve your web site’s search rankings and start driving the targeted traffic you want to your virtual door. Learn to punch up keywords, add HTML tags for tracking, evaluate pay-per-click strategies, and much more. If you want to make SEO work for you, this is the book you need to succeed.



Learn how to give your web site search appeal



Target behaviors and draw the customers you really want



Employ social media in your search engine marketing



Optimize your site specifically for Google®, MSN®, or Yahoo!®



Demystify the role of links and linking in search



Understand robots, spiders, and crawlers



Analyze your SEO efforts and see what works



Make use of SEO tools available online



Create a winning SEO plan



Read interviews with over a dozen SEO experts



Paperback: 408 pages

Publisher: Wiley (December 17, 2007)

Language: English



http://rapidshare.com/files/168416366/Wiley.SEO.Search.Engine.Optimization.Bible.Dec.2007.pdf



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